There are two key concepts that I've developed to take the client from an initial raw concept or idea, right through to the effective, living, breathing brand that drives their business' success.
Build the Brand Foundations
The infographic shows the path we follow and the questions we answer to ensure my client and I build solid foundations for the brand before we start to design the visual package.
It's only through following this process that we can truly understand the soul of the brand, encapsulate this in the design work, and bring the brand vibrantly to life.
Build the Brand Triangle
The second infographic shows the way that the three marketing pathways interact within the business to control and deliver the intended brand experience to the customer.
This clearly demonstrates the importance of everyone within the business to support and promote the brand in their role.